The Patty McPeak Story
"Rice 'n Shine ® is a whole food. Our bodies were created to get our nutrients not from pills and supplements, but from whole foods. Our bodies need special components called synergists, catalysts, and cofactors - they can't utilize many of the vitamins and minerals without these being present. When we 'purify' our foods, we eliminate so many of these vital nutrients - and they all exist right here in this product."- Patty McPeak
Creator of Rice 'n Shine ®
Fondly referred to as RicePatty, Patty McPeak had been developing her rice bran products for years before she brought them to ITV, but they were not widely known. ITV was the perfect company to showcase Rice 'n Shine ® because Donald Barrett's unique interview format infomercial let Patty explain the amazing nutritional qualities of rice bran.
Patty has dedicated her life to educating others about health and nutrition. Thirty years ago when she discovered the incredibly nutritive value of rice bran, she cultivated a vision that would change the landscape of world nutrition.
The outer 10% of a rice kernel is removed when rice is milled, discarding 65% of the nutritive value. Patty and her team of scientists worked to develop a technology that would capture and preserve the rice bran.
